The Math (and Reality) Behind Building a B2B Lead Generation Flywheel – Why startups need patience, math, and momentum to win enterprise deals
If you’re a startup CEO or founder thinking about how to build a real pipeline for enterprise B2B sales — whether through […]
From First Lead to Repeatable Revenue: What Founders Get Wrong About Hiring CMOs and CROs
Hiring a CMO or CRO too early can kill your runway. Hiring them too late can kill your momentum. That was the […]
Crossing the Cliff: A Founder’s Story About the Series B No One Tells You About
Daniel had just closed his Series A when he called me. “Hey,” he said, “I think we’re ready to go raise our […]
The One Question Every GTM Plan Must Answer (But Rarely Does)
When early-stage tech companies show me their go-to-market plan, I ask one simple question: “Can a rep with no industry experience close […]
Building B2B companies that actually scale takes more than hope and funding pressure.
After 25 years in Silicon Valley, here’s what I’ve learned:Treat early sales like science experiments.Bridge the gap between engineering and marketing.Do that, […]
IPO success in B2B tech isn’t about luck or flashy features.
After 25 years across 3 continents, I’ve learned it comes down to core fundamentals most founders overlook. Get those right, and you’re […]
Don’t Hire That CMO (Yet): What to Look for in a Marketing Leader When the Time Is Right
There’s a moment in every startup’s journey when the founder turns to the team and says: “We need a real marketing leader.” […]
2025 B2B Marketing ROI Rankings for Early-Stage Tech Startups
Each year around mid-year, we at The Artesian Network recheck the numbers from the latest B2B benchmark data and provide and outlook […]
The World’s First Immersive 3D NFT: Where Pancakes, Pixels, and Vision Converged
www.jonathanwbuckley.com Founder, www.elevarpictures.com & www.artesiannetwork.com The Idea That Started at Buck’s—and a Client Engagement That Sparked It I’ve always been fascinated by […]