2026 B2B GTM Performance Benchmarks

January 6, 2026 1 min read

Most “benchmarks” don’t change anything.

Because they’re averages.
And averages don’t force decisions.

So we built a percentile-based GTM scorecard for Series A/B B2B SaaS + AI teams selling mid-market/enterprise:

If you’re in the bottom quartile in just ONE place, it usually creates a chain reaction:

message → offer → channel → conversion → pipeline

We published the full scorecard (Website, Email, Social, Webinars, Paid) as a LinkedIn article. We derived the data from credible published sources (referenced in the article) and measured against The Artesian Network’s own experiential data for 2025 to project for the coming year.

Question (so you can self-diagnose):
Which part of your GTM feels most “stuck” right now — website conversion, nurture, social, webinars, or paid?

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