How I Help at Every Stage

I’ve worked with companies from first check to final exit—and I know the challenges look different at every step. What doesn’t change is the pressure to make the right moves with limited time and capital.

Here’s how I typically engage, based on where you are now

Pre-Seed / Seed

Get the Core Right Early

At this stage, it’s not about scaling—it’s about setting the foundation so scale doesn’t break you later.

I work directly with founders to

Nail the positioning—so people understand what you do, fast

Design a simple, testable go-to-market plan

Build messaging that supports founder-led selling

Make smart early marketing hires—or step in myself as interim help

Focus on the few metrics that actually matter right now

You don’t need a CMO. You need someone who’s been here before and can help you find traction without wasting time or money.

Series A

Build Muscle Without Losing Focus

You’ve proven there’s a market. Now the goal is repeatability—and this is where the cracks start to show. What got you here won’t get you to Series B.

Here’s how I help

Pressure-test your current GTM and tighten what’s working

Develop a clear messaging framework the team can use across functions

Set the right performance benchmarks and org structure

Introduce scalable ops without overbuilding

Coach first-time marketing leaders or fill the gap while you hire

This is the time to get disciplined—on story, systems, and execution—before the stakes go up.

Series B and Beyond

No Slack in the System

At this stage, every misstep has a cost. Your GTM engine needs to be tight, accountable, and scalable.

Here’s what I focus on

Full-funnel audits to find and fix revenue leaks

Aligning product, sales, and marketing around one story and one plan

Building content systems and campaign engines that scale

Optimizing your tech stack for speed, data, and ROI

Driving the operating cadence that keeps teams aligned and moving

You need results you can trust—and systems that deliver them. That’s what I help build.