IPO success in B2B tech isn’t about luck or flashy features.
After 25 years across 3 continents, I’ve learned it comes down to core fundamentals most founders overlook. Get those right, and you’re […]
Don’t Hire That CMO (Yet): What to Look for in a Marketing Leader When the Time Is Right
There’s a moment in every startup’s journey when the founder turns to the team and says: “We need a real marketing leader.” […]
2025 B2B Marketing ROI Rankings for Early-Stage Tech Startups
Each year around mid-year, we at The Artesian Network recheck the numbers from the latest B2B benchmark data and provide and outlook […]
The World’s First Immersive 3D NFT: Where Pancakes, Pixels, and Vision Converged
www.jonathanwbuckley.com Founder, www.elevarpictures.com & www.artesiannetwork.com The Idea That Started at Buck’s—and a Client Engagement That Sparked It I’ve always been fascinated by […]
Should Early-Stage Tech Startups Hire a PR Firm? And What You Can Do In-House
✅ When PR Can Be Valuable (But Rarely Early On) A PR firm can be useful if: – You’re announcing a major […]
10 Ways B2B Tech Marketers Can Leverage AI to Sharpen Messaging and Positioning
AI is no longer a novelty in B2B tech marketing—it’s a competitive necessity. But while many marketers are exploring how generative AI […]
Why AI Alone Won’t Save Your Marketing
How We’re Seeing 5x Productivity Gains—But Only When Senior Minds Steer the Machines The AI hype is deafening. It seems like every […]
Fractional Marketing, Full-Stack Results: A Founder’s Guide to Getting It Right the First Time
Why early-stage B2B tech startups need experienced, technical, senior marketing teams—and how to find the right one Let’s be honest: most startup […]
And Then We Will Just Rock A Startup’s Rise, Fall, and Echo Through Time
Prologue: Silicon Dreams In the mid-1990s, the internet was a spark lighting up the world, and I stood at the center of […]