Should Early-Stage Tech Startups Hire a PR Firm? And What You Can Do In-House
✅ When PR Can Be Valuable (But Rarely Early On) A PR firm can be useful if: – You’re announcing a major […]
10 Ways B2B Tech Marketers Can Leverage AI to Sharpen Messaging and Positioning
AI is no longer a novelty in B2B tech marketing—it’s a competitive necessity. But while many marketers are exploring how generative AI […]
Why AI Alone Won’t Save Your Marketing
How We’re Seeing 5x Productivity Gains—But Only When Senior Minds Steer the Machines The AI hype is deafening. It seems like every […]
Fractional Marketing, Full-Stack Results: A Founder’s Guide to Getting It Right the First Time
Why early-stage B2B tech startups need experienced, technical, senior marketing teams—and how to find the right one Let’s be honest: most startup […]
And Then We Will Just Rock A Startup’s Rise, Fall, and Echo Through Time
Prologue: Silicon Dreams In the mid-1990s, the internet was a spark lighting up the world, and I stood at the center of […]
Challenging the Cloud The Rise and Fall of Nirvanix
A dramatic story of building a company with all the drama, intrigue, wins, losses and murder It was 2007 and cloud computing […]
The Toughest Boardroom Battle of My Career — And the Lessons I’ll Never Forget
Building a brand isn’t for the faint of heart. It’s a slow, deliberate process built on trust, consistency, and relentless focus. But […]
Hard Lessons from Our Two Epic Marketing Failures
What happens when everything is perfect—except the product? Twice in our history at The Artesian Network, we found out the hard way. […]
Build It. Test It. Prove It.
Why You Must Develop a Sales & Marketing MVP Alongside Your Product MVP to Lower Risk 🚀 By Jonathan W. Buckley, Principal, […]